Pricing and margins
Revenue is not margin.
From the recorded cost components — landed cost, freight, handling, packaging, transaction costs — MERA calculates two price floors and a target price. The short-term floor is the hard bottom, the long-term one is a signal to purchasing. You decide the price.
Two floors, not one
The short-term price floor covers what one more sale costs today. The long-term floor includes storage and risk — it does not say how low a price may go, it says whether an article still earns anything at all.
What is inside the calculation
What MERA calculates is open: which landed cost applies, which share of freight sits on it, which costs fall per line and per order. No figure appears without the path it came from.
- A target margin per product group instead of one markup for everything
- Price ladders, so prices do not end up crooked
- Competitor prices compared, matched by number and never by title
- Fixed book prices are respected, whatever the calculation suggests
- Every price change goes into a batch for approval
As of 3 October 2026